• 16970 W. Warren Ave, Detroit, MI 48228 U.S.A,
  • 330 Town Center Dr, Dearborn, MI 48126, USA
  • 17515 W Nine Mile Rd, Southfield, MI 48075, USA
  • +1 (248) 787-7744

PrimeAlux

Category

Web Development

Year

Start 2024

Role

Digital Consultant

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Portfolio Description

PrimeAlux is a cutting-edge company offering advanced aluminum solutions for architectural designs. Our mission was to redesign their website to effectively showcase their innovative products and the craftsmanship behind their aluminum systems. The goal was to create a visually engaging, user-friendly platform that reflects the company’s industry leadership while improving user experience.

Tasks We Done

Our approach to the project was focused on enhancing the design, usability, and content alignment with PrimeAlux’s objectives. We aimed for a modern and sleek interface that highlights their products and projects, making it easier for potential clients to navigate and discover solutions. The website’s features include detailed product pages, responsive design, and integrated tools for customer engagement.

Timeline

Three Months

Design

Branding, UI/UX Design, Responsive Layout

Client

PrimeAlux Aluminum Solutions

A thorough assessment of the current website reveals opportunities to streamline navigation and improve information accessibility. By simplifying the user journey and ensuring intuitive access to product details and company information, we can enhance overall user satisfaction.

Developing a fully responsive layout will ensure the website provides an optimal viewing experience across various devices, including desktops, tablets, and smartphones. This approach enhances accessibility for users on the go and accommodates diverse browsing preferences.

Collaborating with the PrimeAlux team to refine and structure website content effectively is crucial. Ensuring that information about their architectural aluminum solutions, such as sunroof pergolas, privacy screens, fences, and gates, is presented clearly and is easily accessible will improve user engagement and understanding.

Creating a clean and professional aesthetic that aligns with PrimeAlux’s brand identity is essential. Utilizing a cohesive color palette, typography, and high-quality images will establish a strong and trustworthy brand presence that resonates with potential clients and partners.

Designing dedicated sections for each product category, including detailed descriptions, high-quality images, and specifications, will allow potential customers to understand the unique features and benefits of PrimeAlux’s offerings. Highlighting the innovative, lightweight, and durable aspects of their products will differentiate them in the market.